Monday, July 9, 2007

 

Are women more loyal to their companies?

Reliance Retail will soon buy 40 cargo planes to ship its wares across India, reports TOI. However, pilots are in short supply these days. And, they aren't very loyal either.

Mukesh Ambani has a solution: hire only women. Already a dozen female pilots are on board. Mr Ambani believes that women are stickier employees, all other factors like salary and benefits being equal.

A survey carried out by the Delhi-based Associated Chambers of Commerce and Industry (Assocham), which polled 160 leading human resources (HR) heads in India Inc, found that the attrition rate is highest among employees in the 26-30 age group.

Employees with experience levels of two to four years are the most vulnerable to poaching by rivals. But women employees are five times more stable than men.

I wonder, however if this would hold true for younger women - age 21-26.

A Simmons study 570 professional women found that 55% of women under 34 aspired to top leadership, a higher percentage than the 45% of their older female colleagues.

In the long run women may be more loyal to a company because most of them scale down their ambitions to manage their commitment to family. Flying a cargo plane, for example, may be an attractive option due to more convenient timings and less taxing schedules. Even if it means comparatively less glamour and pay.

Will things change when today's young women reach their 30s? Honestly, I doubt it. A tiny fraction of women will be ambitious animals who will push to achieve the same 'success' as their male counterparts.

The majority will opt for a work-life balance, out of choice. Or circumstance!

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